About Us - YouAreCute

YouAreCute is a brand born out of love for the nail industry and a desire to make professional nail materials accessible to every nail artist, regardless of experience or budget.
We support those who are just starting their journey in the world of manicure by offering simple, user-friendly, and high-quality materials that help professionals grow with confidence and ease.
We understand the needs of nail artists and strive to create a sense of belonging to a community where every professional feels part of a big nail family.

Our commitment to quality is further strengthened by CPNP certification, which attests to compliance with strict European safety regulations. This certification guarantees that our products are safe, reliable, and fully trusted by professionals, allowing you to offer clients a service backed by quality and integrity.

Founded by Anastasia Kotenko, YouAreCute embodies the values of authenticity and growth. Guided by Anastasia’s vision, our brand is built on the belief that genuine success comes from staying true to one’s values while embracing change. Unafraid to set trends and innovate, we constantly evolve to bring our customers cutting-edge products and creative solutions. In doing so, we strive to lead the beauty industry forward, offering the latest advancements that empower our customers to create, inspire, and thrive.

Our mission

Our mission is to support nail artists at every stage of their professional journey by providing simple, comfortable, and high-quality nail materials that are easy to use and accessible in price. We are here for those who are just starting their path in the nail industry, helping them grow with confidence, joy, and ease. You Are Cute is committed to making professional nail products approachable and practical, without compromising on quality.

Our values

Accessibility & Simplicity - We make professional nail products easy to use and accessible for artists of all skill levels. Care & Comfort - Our materials are designed with comfort, safety, and confidence in mind — for both nail artists and their clients. Inspiration - A positive, creative brand that inspires nail artists to grow, experiment, and enjoy their work. Support & Community - You Are Cute is a brand built on trust and support, creating a close-knit community where every artist belongs.

Why Choose YouAreCute?

Professional quality made accessible

Reliable professional nail materials with consistent quality and fair pricing for everyday work.

Designed for all skill levels

Easy-to-use, comfortable products suitable for both beginners and experienced nail artists.

Smart volumes & safe formulas

Practical bottle sizes and safe, user-friendly materials designed for long-term professional use without waste.

Support you can trust

You Are Cute is more than a brand — we provide clear guidance, marketing support, and solutions that help nail professionals work with confidence and ease.

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